In 1904, the Americans exhibited over 1,100 native Filipinos, including Negritos, Igorot, Moros, and Visayans at the Louisiana Purchase Exposition in Saint Louis, Missouri. Dubbed the "largest and the finest colonial exhibit," the Philippine Exhibition, though a huge success with the public, proved controversial because of its racist and imperialistic features, and the stigma it inflicted on Filipinos--a disgrace that is still felt after a hundred years. Mr. Fermin's impressive, well-researched book unearths new and explosive historical material pertaining not only to that fair but also to expositions held during American colonial rule in the Philippines.